//.citations
The mentions an engine actually trusts.
AI doesn't recommend from your homepage. It pulls from everywhere else.
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User prompt: “Who do people rate for wealth advice in Surrey?”
★ CITED FROM OFF-SITE, NOT YOUR OWN PAGE
Off-site is no longer just about backlinks.
The highest-value work is often off your own site entirely. Engines weight unlinked brand mentions across many independent sources — research shows near-zero correlation between backlinks and AI citation. So the job isn't link-building; it's earning the mentions the engines lean on when they answer.
How we work
Find where the engines look
We reverse-engineer which sources the engines actually cite in your sector — YouTube, Reddit, Wikipedia, directories, reviews, trade press — and in what priority.Earn the mention
Genuine presence in the places that matter: long-form explainers, real participation in the right communities, trade-press placements, review-platform standing.Mentions before links
We work mentions-first, because that's what the engines weight — links follow, they don't lead.
What you get
A citation-source map
The specific off-site sources the engines cite in your sector, ranked by how much each one moves the answer.
Earned placements
Real mentions in the sources that count — built, not bought — on a steady cadence.
A review & community footprint
Standing on the review platforms and in the communities your buyers (and the engines) actually read.
The work, in order
Citation mining
Which domains and platforms the engines pull from when they answer your buyers' questions.Gap analysis
Where rivals are cited and you're absent — ranked by the influence of each source, not its domain authority.Earn placements
Long-form, community presence, trade press and reviews, worked in priority order.Track appearance
We watch the lag from a placement landing to a citation appearing, per engine.
Signal Intelligence → Deployment → Tracking
Off-site runs in three moves: find the sources that matter, earn presence there, and track what shows up.
Signal Intelligence
The off-site sources the engines actually cite in your sector.
Signal Deployment
Earned mentions across those sources, mentions before backlinks.
Signal Tracking
Placement-to-citation lag, measured per engine — closed loop.
How we’re different
| Dimension | Avouch | Typical agency or tool |
|---|---|---|
| The aim | Mentions the engines cite | Backlinks for a domain score |
| Source choice | Ranked by AI influence | Ranked by domain authority |
| Measurement | Placement → citation lag, per engine | Links acquired, then silence |
Mapped by the Citation Intelligence Platform.
The platform mines which sources the engines cite in your sector and tracks the lag from a placement landing to a citation appearing — so off-site work is aimed, and provable.
See the platform →Runs through the retainer alongside the content engine — the two together are what earns the citation.
Citations questions
- Is this link-building?
- No. Links are a small part of it. The engines weight unlinked brand mentions across many independent sources far more heavily, so we work mentions-first — earned presence in the places the engines actually cite.
- Which sources matter most?
- It varies by sector, but YouTube, Reddit, Wikipedia, trade press and review platforms recur. We don't guess — the platform mines which sources the engines cite for your buyers' questions and we work them in priority order.
- Do you buy placements?
- No. Mentions are earned through genuine presence and contribution. Bought or fake signals are exactly what the engines (and regulators) are built to discount.
AI can't recommend what it doesn't know.
Start free. No commitment.