//.get_recommended
Your buyers now ask AI who to trust — before they ask anyone else.We make you the brand AI recommends.
There's a difference between showing up and being recommended.
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When an AI recommends you, the right clients arrive already sold.
They asked an engine who to trust, and it named you — a warmer introduction than any ad can buy. Win those clients and your cost to serve drops; keep winning them and it compounds into an asset rivals can’t copy.
And in finance, law and health, the bar is higher: engines only put forward firms they can trust — and every word has to clear the rules. That’s exactly what Avouch builds.
How you become the answer
Understand you
An engine can't recommend a firm it can't identify. The first thing we do is make you unmistakable to it — the difference between being in the running and being invisible.Trust you
Existing isn't the same as being trusted. We build the credibility an engine weighs, so when it decides who to put forward, it has every reason to pick you.Quote you
AI answers in passages, not links. We get your firm into the sources it quotes — so your name lands in the actual reply, where your client sees it.
Not cited at all at baseline. Now the #2 most-cited domain — ahead of billion-dollar competitors.
A multinational Employer-of-Record firm: AI citations up 1,000%, share of voice from 1% to 8% at peak. Measured across 1,577 buyer prompts and 128,739 source-traceable signals, seven engines.
The engine behind the recommendation
GEO is the outcome — being the firm AI recommends. Underneath it is a system with four moving parts, run as one.
Intelligence
What your buyers ask AI, who it recommends today, and where the engines get their answers — your Recommendation Index baseline included.
Foundations
Your Entity Home, knowledge graph and schema — so an engine can identify you with no doubt.
Content & citations
Passage-level content an engine can lift, plus the off-site mentions that make it trust the source.
Automation & compounding
AI workflows that run it at scale, share-of-voice tracking, and a first-party data moat you own.
Your fastest line to being recommended
Every engagement opens with the Recommendation Index — your buyers’ real questions put to the engines, a read on who’s recommended instead of you, and the exact order of work to make you the answer. A clear plan to recommended, in a week.
| Value | Statement | Source |
|---|---|---|
| Article 53A | Advising on the merits of entering into or varying a regulated mortgage contract is a regulated activity under Article 53A of the Regulated Activities Order, requiring FCA authorisation. | handbook.fca.org.uk/handbook/PERG/4/6.html |
| Individual or trustee only | Article 53A applies only to advice given to an individual or trustee acting as a borrower or potential borrower, not advice given to a body corporate. | handbook.fca.org.uk/handbook/PERG/4/6.html |
| Term extension or reduced payments | The FCA expects firms to support mortgage borrowers in financial difficulty with options such as extending the mortgage term or making reduced monthly payments temporarily. | fca.org.uk/news/press-releases/fca-confirms-help-mortgage-borrowers-struggling-payments |
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//.the_belief
The deliverable isn’t the report. The result is being recommended.
I started Avouch because good firms kept losing to louder ones. Being a best-kept secret is just losing politely — so we fix the part the AI actually reads, and we tie it to the only number that matters — your Recommendation Rate™: how often you're the answer.
Steen · founder, Avouch
Questions firms ask
- What is GEO, and how is it different from SEO?
- GEO — Generative Engine Optimisation — is the work of getting your firm named when an AI is asked who to recommend. SEO tries to rank a page on a list. GEO tries to be the answer. Strong search helps, but ranking first and being recommended aren't the same thing.
- Is this just SEO with a new name?
- No, though good SEO helps. Search ranks pages; AI names firms and cites sources. We work the signals an engine uses to decide who to recommend — entity clarity, retrievable content, third-party citations — most of which a normal SEO programme never touches. Where they overlap, we use it.
- Will my firm actually show up in ChatGPT?
- That's the first thing the Recommendation Index measures. We baseline where you appear today across seven engines, name who's getting recommended instead, and set out the work to change it. Recognition builds over months, not days. The Recommendation Index tells you honestly how far you are.
- What does the Recommendation Index include?
- A baseline of where you stand across seven engines, a read on why you're not getting recommended, and a prioritised plan — keep, start, stop — sequenced over four quarters. It arrives as a written report you can hand straight to your partners — the sample we publish in full runs to 20 pages.
- How long does it take?
- 5–7 working days from the point we have what we need from you.
- What if we don't see any lift?
- The Recommendation Index tells you honestly whether there's a path to lift. If there isn't, we'll say so — and you're under no obligation to go further. You'll know in days, not months.
- Do you work with firms in my sector?
- We work with regulated, high-trust UK firms across finance, law and health — IFAs, accountants, wealth managers, law firms and the advisers who serve them. The method is the same for any firm AI gatekeeps; the sources, the queries and the benchmarks are specific to yours.
AI can't recommend what it doesn't know.
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